Looking out for new frontiers is but natural.Īnd what better land for new user acquisition than India, where a fairly open economic policy ensures that anyone from around the world can come and compete to win over users in a country that is getting addicted to the internet like none other. Also, let’s not forget that China’s internet market is reaching maturity at a very rapid pace, with its 730+ million mobile internet users. And they’re spending more time than ever here in their quest for long-term bets. For the Chinese, India is the new frontier. More specifically, Indian content companies in the B2C space, building for ‘Bharat’. Like so many other Chinese with a keen interest in India, they too were looking for interesting Indian companies to invest in. Last week, I met folks from the Alibaba Group in Bengaluru.
When it comes to the media business, revenue and monetisation continue to remain key challenges in a world being increasingly dominated by the likes of Google and Facebook. In India, though, it seems, there is a ray of hope in the form of content for the next 500 million users coming online, aka, Bharat.
Did you check the news this morning that Salesforce Co-founder and CEO M Benioff and his wife Lynne Benioff are buying Time magazine for $190 million? At one level, it is a bit sad to see this iconic brand go for such a paltry sum amid declining circulation and a growing struggle for revenues.
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